Client: Mallows Distillery
Industry: Beverage Production
Services Provided: Photography, B2B and B2C Video Production
Location: South Wales
Production Company: Focus Shift Films
Synopsis:
Mallows Distillery, a leading artisan spirits and soft drinks producer based in South Wales, is renowned for its rapid growth and innovative approach within the beverage industry. As a family-run business, Mallows has expanded its operations and offerings significantly, developing a range of original brands that reflect their commitment to quality and craftsmanship.
Project Insight:
Focus Shift Films (FSF) partnered with Mallows Distillery to enhance their visual and digital marketing materials. Our collaboration involved creating high-quality still images and producing both B2B and B2C promotional videos. These assets were designed to showcase the expansive scale of Mallows’ facilities, the dedicated team behind the operations, and the unique brands they offer.
Creative Approach:
- Photography:
- Captured high-resolution images of Mallows’ products and team.
- Images are utilized on the new website, in brochures, and across social media platforms, enriching the company’s visual content repository.
- B2B Promotional Video:
- Highlights the extensive production capabilities and the professional scale of Mallows Distillery.
- Features key personnel, including the father-son duo Andy and Rhys Mallows, and provides a behind-the-scenes look at the four production lines.
- Aims to build confidence among potential clients and partners regarding Mallows’ capacity to deliver high-quality products at scale.
- B2C Promotional Video:
- Focuses on the customer experience and the collaborative process involved in developing and launching new brands and products.
- Designed to engage end consumers by showcasing the personalized service and innovation that Mallows brings to the beverage industry.
Outcome:
The content created by FSF has significantly boosted Mallows Distillery’s market presence, enabling them to attract and reassure clients about their high standards and expansive capabilities. The promotional videos and photographs not only highlight the operational excellence and family-driven leadership but also enhance consumer engagement and brand visibility.
Future Collaboration:
FSF continues to work closely with Mallows Distillery on upcoming projects to further elevate their brand and support their growth in the competitive beverage market.