ABOUT US
I’m Daniel J. Harris and I’m the owner of Focus Shift Films. We are a BAFTA Cymru nominated production company based in south Wales and we create content that engages on a deeper and more meaningful level with audiences in order to create higher value for brands.
I love sport, and I use tools and techniques that I’ve developed whilst working in sport and apply those to any brand, campaign or content that has a clear core audience, to create an emotive connection between brand and customer.
Across my career I’ve produced award winning shorts, digital content for BBC Cymru Wales, Visit Wales, Sport Wales, Study in Wales and other national organisations. I’ve produced TV shows around Euro 2020 and the British Touring Car Championships, and I’ve worked across 3 continents.
I’ve produced brand driven digital content for the FA Wales and their own platform – Red Wall+- to help them become one of the most engaged FAs in the world. One key project for RW+ was The Dragon On My Shirt, which was written by Darren Chetty and funded by the Welsh Govt’s Anti-Racist Wales Fund. The series looked at the stories of black and Asian people who have played football for Wales and it explored identity, racism and how sport can bring people together.
I’ve also produced a feature film called Tosh, that told the story of Swansea City’s meteoric rise under John Toshack. The film has been sold to Amazon Prime in the UK and into several foreign territories. Directed by Pete Jones and distributed by Kaleidoscope Film Distribution.
Yes – there’s lots of sport in there, but we do more than just sports content! The same ethos around story driven content that creates an emotive connection with an audience using nostalgia, personalities or authentic narratives works across any brand or industry. We are all about substance over style. We don’t use expensive tools or tricks to drive the cost of content up, instead we use authentic voices and stories to build connections.
I’ve got a very commercial mindset and can help your brand to create engagement, activate audiences, drive commercial activity and stand apart in the busy world of social media. I can help you to create a strong brand identity that stands apart from your competition.
Focus Shift Films is a full service creative agency that believes in substance over style. Story is key to creating engagement and building lasting relationships with audiences and we make that central to everything we do. We focus on who your audience are, what they want and how we can deliver that in a way that surprises them in order to ensure maximum impact.
FSF is powered by Inspired Business Media – our trusted business partner and shareholder. Inspired Business Media empowers businesses, brands and senior executives through solution driven events & media. Inspired connects brands with solutions and executive leadership for innovation, growth, and networking opportunities. Focus Shift Films are now their trusted content creation partners, creating story driven content that builds lasting engagement at all levels.
Focus Shift Films work with a network of freelancers and service providers to create a wide range of content for various budgets. We have access to a highly talented pool of creatives that can provide any service required, meaning that we can deliver a vast range of different content. We match the right team with your project and support you at every step of the way from ideation to delivery and distribution.
Dr Georgie Carroll
Dr Carroll was a fangirl before she knew that fangirl was even a word, so it made sense for her to turn that passion into a career. She completed her PhD in Sociology at the University of Sydney in 2023, specialising in fandom and celebrity studies. Her research used Taylor Swift and the television series Supernatural to explore the commodification of fandom communities and the implications of this on fan experiences and engagement. Dr Carroll centres the voices of fans in her work, and ultimately strives to understand what they are looking for in positive fandom experiences. She then takes these learnings to help organisations create truly fan-centric strategies, rather than simply seeing fans as a customer number.
Julian Gratton
Julian Gratton is an award-winning Creative Director, Copywriter, and Marketing Strategist with over 20 years of experience in global marketing and advertising. Specialising in making the complex simple and crafting powerful, emotional ideas, Julian combines creative vision with strategic insight to enhance brands, drive response, and win awards. As a trusted Creative Director and Copywriting Partner, he brings a wealth of expertise across B2B and B2C sectors, delivering impactful campaigns that resonate.
Joseff Morgan
Joseff is an award winning, Welsh speaking and self-shooting Producer/Director and Editor. Specialising in sport, Joseff has a passion for emotive stories that explore the grey of life, and with an intimate and considered style, his work is raw, honest and authentic. Joseff has a strong track-record in delivering projects from initial pitch to final edit, and takes immense pride in exploring sensitive subject-matters with empathy and compassion.
Dai Lewis
Having spent time at corporate, start-up & scale up businesses across various industries I’ve gathered years of experience learning how to effectively utlilise each Marketing channel under different circumstances and situations. But what really powers my passion is helping brands discover themselves, growing narratives, developing strategies and helping them understand the Marketing options available, and how to execute them through meaningful and effective campaigns.
Leon Williams
Leon is an award winning Writer and Director who has worked across various formats of scripted content. Leon is also a trained Script Supervisor and Script Editor. His understanding of story, narrative and character development ensures that he can help deliver engaging stories in any format of content from marketing or promotional content through to high end TV and film.
Jamie Graham
Jamie is a seasoned tech entrepreneur and product manager with over 10 years of experience driving innovation in both startups and large corporations. With a strong strategic vision and expertise in modern methodologies, Jamie specialises in turning business needs into actionable, high-impact solutions. Passionate about delivering results, Jamie combines industry insight with a hands-on approach to help businesses grow and succeed.
Cyrus Mirzashafa
Cyrus Mirzashafa, a UK-born Welsh/Persian filmmaker and Creative Director, honed his craft in the realm of commercials, promos, and shorts while establishing himself as a versatile freelance producer. Drawing from a background rooted in fine art, graphic design, and photography, Cyrus delved into filmmaking in his formative years. His passion led him to excel in writing, producing, directing, editing, and film finance. In recent times, he has leveraged his expertise as a film finance asset specialist to pioneer innovative and sustainable production models. With a portfolio boasting over 50 films and an Associate Producers Emmy accolade, Cyrus is weaving a diverse tapestry of cinematic creations. His focus lies in reshaping independent film by seamlessly integrating financial acumen and fiscal responsibility with a bold cinematic vision.
Book a consultation and we can start supercharging your brand and building lasting connections with your audience