Client: BBC Radio Wales
Event: Tafwyl Festival
Location: Cardiff Castle, Wales
Duration: 60 seconds
Production Company: Focus Shift Films
Platform Performance: 22,000+ Facebook views
Video Link: Watch Here
Event Background:
Tafwyl is a prestigious annual Welsh-language festival hosted in Cardiff Castle, celebrating Welsh culture through a two-day open-air event. As a cornerstone of Welsh cultural programming, BBC Radio Wales maintains a significant presence, particularly in covering main stage performances.
Project Brief:
Focus Shift Films was commissioned to create a bilingual-friendly 60-second social media promotion for BBC Cymru Wales’ platforms. The key objective was to capture the festival’s essence, scale, and family-friendly atmosphere while appealing to both English and Welsh-speaking audiences.
Creative Approach:
- Visual Storytelling:
- Deliberately avoided interviews or presenter segments to overcome language barriers
- Focused on three key elements:
- Cardiff Castle’s stunning setting
- Audience engagement and enjoyment
- Main stage musical performances
- Cinematography:
- Captured during optimal lighting conditions
- Emphasized the festival’s vibrant atmosphere
- Showcased the architectural grandeur of Cardiff Castle
Production Elements:
- Beautiful establishing shots of Cardiff Castle
- Dynamic crowd interactions
- Live music performances
- Family-friendly activities
- Festival atmosphere
Strategic Impact:
- Successfully engaged diverse audiences across language barriers
- Stood out among BBC Cymru Wales’ social media content
- Generated significant engagement with over 22,000 Facebook views
- Effectively promoted Welsh culture to a broader audience
Distribution:
- Cross-platform sharing capabilities
- Primary platform: BBC Cymru Wales social media channels
- Format optimized for social media consumption